Real Strategy. Real Execution. Real Growth.
Richard Williams.​
A Fractional BD Director for ambitious technical companies.
From strategy setting and lead generation to closing bids, I join your team to deliver results, not just reports.
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The business development expertise you need, when you need it.
The Problem
Your technical services are excellent, but they don't sell themselves.
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If your business is stuck in a 'feast or famine' cycle, you don't need more sales training.
You need senior commercial leadership.
The Solution
Strategy
I work with you to develop a clear, targeted and actionable plan for the growth of your business.
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A laser-accurate, not “scattergun” approach.
Growth
I work hands-on as your BD lead to find and connect with the ideal clients for your business.
Building the right network for the future.
Coaching
I develop and deliver tailored training workshops to upskill your team of experts.
Helping them to become your most effective BD asset.
Senior Leadership. Scaled to Fit.
What is a Fractional BD Director?
It is the senior business development expertise you need, exactly when you need it.
Most mid-sized technical firms face a dilemma: you have outgrown "founder-led" sales, but you aren't ready to carry the heavy overhead of a full-time Commercial Director. Consequently, business development falls to you and your busiest team members and your pipeline becomes reactive.
How I Bridge the Gap
I join your leadership team on a retained basis to own the growth function. I don't just write the strategy. I execute it. From lead generation to managing key bids and building the systems that ensure predictability, I provide Board-level drive without the full-time headcount.
Not Ready for a Retainer?
​No problem at all. I also offer a quick and simple way to explore working together.
My BD Maturity Assessment benchmarks your business against best practice. It delivers an actionable roadmap telling you where to focus your efforts for the biggest impact.​ You can then deliver the plan on your own, or with my support if you need it.
About Me
I’m a degree-qualified engineer and former senior director in a major, global consultancy.
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I have over twenty-five years experience of business development, strategic planning and project delivery.
This experience spans multiple, complex and demanding, technical sectors.
Since 2020 I have focused my expertise to help the leaders of ambitious, technical businesses develop and deliver their plans for future growth.
Client Testimonials
Plant Director
Major UK building products manufacturer
"We now have a clear understanding of the way forward and have laid the foundations for a successful future. Without Richard and his skills and expertise, we would not be in this position."
Managing Director
Mid-sized engineering design consultancy
"We really enjoyed working with Richard. His coaching and 'Connect with Impact' course is set-out in a clear, pragmatic and easy to follow style. He is easy to work with as well as energetic and enthusiastic; the added value to our business was more than worthwhile."
Founder
SME healthcare start-up
"Richard was recommended to me as I was looking for someone to help me launch my new company. He helped me strategise, bounced ideas around, mentored and continues to support me as my business moves forward. Without Richard and his ability to really understand business, I wouldn’t be where I am today."
