“We are an award winning and exciting brand agency.”
“We are an innovative and multi-disciplinary design consultant.”
“We are a family-owned engineering business.”
You are not alone. Far from alone and that’s your biggest problem with business development.
I see a LOT of companies who describe themselves in this generic and formulaic way. Unfortunately, at a first glance, none of you look appreciably different to your competition.
Award winning? Your client probably doesn’t care.
Family-owned? Your client probably doesn’t care.
In business for 50 years? Guess what...your client probably doesn’t care.
So what makes you different? How do you really stand out?
Two things:
Think about who you help - be very specific!
Think about how you help them - again, be very specific!
And then describe what you do in those terms.
Make your message all about your client and not about yourselves. Help them to see quickly how you can help them (or not). Then you’ll really start to stand out.
If you want a bit of help to understand how to make this happen for your company, then we should definitely have a quick chat.
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