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Writer's pictureRichard Williams

The Inside Outsider: Why a Customised Approach Matters in Business Coaching

Updated: Dec 4, 2023

In the ever-evolving world of business, success is often contingent on staying ahead of the curve, adapting to change, and continuously improving. This is where business coaching comes into play. But not all coaches are created equal. In this blog post, I will explore the concept of "The Inside Outsider" and why a personalised, adaptable coaching approach is crucial for sustainable growth.



Close to the Team, Yet Not Part of the Machine


"The Inside Outsider" is a unique breed of business coach. They walk a delicate line, being intimately close to the inner workings of your company while remaining detached from the daily grind. This position grants them a special vantage point, one that enables them to understand your business on a profound level while maintaining an outsider's perspective.


Asking Seemingly Naive Questions


What sets "The Inside Outsider" apart is their ability to ask seemingly naive questions. These questions, often rooted in curiosity and a fresh perspective, can unearth hidden inefficiencies, opportunities, and innovative solutions. It's this capacity to challenge the status quo that distinguishes them from the generic franchise coaches armed with standardised templates and tools.


Tailoring Methods to Your Business


One key reason why generic franchise coaches may not be the best fit for every business is their rigid approach. A successful business coach needs to understand your specific context and adapt their methods accordingly. "The Inside Outsider" is equipped to shape their coaching techniques to suit your unique circumstances. They understand that no two businesses are identical, and what works for one may not work for another.


Accountability Without Fear


Accountability is a cornerstone of effective coaching. "The Inside Outsider" excels in holding you accountable, calling you out when necessary, and pushing you beyond your comfort zone. Importantly, they do this without the fear of jeopardising their own career within your organisation. This unique position allows for candid feedback and ensures that your business remains on the path to growth.


Working with the Coachable


Lastly, "The Inside Outsider" operates on the principle that a good coach would rather not work for a client than work for one who is not coachable. They recognise that a successful coaching relationship is built on mutual respect, trust, and a willingness to embrace change. If a client is resistant to feedback or unwilling to adapt, "The Inside Outsider" will advise on the best course of action, even if it means parting ways.


In conclusion, "The Inside Outsider" represents a distinct type of business coach—one who possesses the rare ability to bridge the gap between insider knowledge and an outsider's perspective. Their capacity to ask probing questions, tailor methods, and hold you accountable without fear is what sets them apart in the world of business coaching.


So, when seeking a coach for your business, consider looking for that 'Inside Outsider' who can bring a customised, adaptable approach to help you thrive in an ever-changing landscape.

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